ENGLISH / FRENCH / ARABIC / DARIJA
I rewrite marketing copy so it sells in the next language.
Marketing localization and transcreation, with a Moroccan ear for the details.
01 / A LITTLE CONTEXT
A Moroccan ear.
A marketing perspective.
I'm Chaimae Miri, a Moroccan localization specialist with a marketing background. Darija is my mother tongue, Modern Standard Arabic and French are second nature, and I work into and out of English. Headlines, slogans and calls to action rarely survive a literal translation — what follows is six pieces showing what I do instead.
English · Français · العربية · الدارجة المغربية
My background ↗
02 / SELECTED WORK
The work, in context.
Six projects
2024 — 2026
The project documents are shown in their original language.
A CLOSER LOOK / LUMO COFFEE
One idea.
Three voices.
Explore the original campaign hooks in English, French and Darija.
Read the full case study ↗Your morning, your rules.
ORIGINAL CAMPAIGN COPY
The campaign context
A cold brew campaign running in English, French and Darija off a single visual. The hook, the call to action and the hashtags each change; the product claim does not.
AVAILABLE FOR FREELANCE PROJECTS
Tell me who the copy is for, and I'll tell you what it needs to become.
Websites, brochures, social campaigns, product copy and subtitles, between English, French and Arabic. Based in Morocco, working with clients anywhere.
chaimae.miri97@gmail.com